Spongebob Squarepants

Bus & Shelter Wrap Design Project

This project was fun and challenging. I was able to choose the campaign I wanted to work on, and then come up with ways to make it interactive with respect to a bus wrap design and within a bus shelter's environment.

Sketches Sketches
Movie Poster Movie Poster

I chose the Spongebob Squarepants Movie 2 Teaser Campaign. Since it is Paramount's first 3D animation project, I wanted to emphasize the EPICNESS by making the animations massive. My initial interactive elements were to use the bus wheels as Spongebob Squarepants' eyes, and turn a shelter into Spongebob's pineapple home.

Bus Wrap Design
Bus Wrap Design Bus Wrap Design

The dimensions of Spongebob and the Bus images I was working with did not work together as envisioned, so I re-drew Spongebob myself in Illustrator, and added the Patrick Star character to the design. This was much more effective and also added nicely to the colour scheme.

Shelter Wrap Design
Shelter Wrap Design Shelter Wrap Design

Again, there was a shortage of workable material to create my initial idea with the TTC shelter images and make them look believable. So, I came up with an interactive sitting area where I removed the character faces so you can take a photograph with a friend, make a funny face, then add it to facebook, instagram, or to the movie's promotional website.

Spongebob Faces Spongebob Faces
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