The Smart Car
The goal for this project was to allure my chosen target market with a brochure featuring the smart fortwo coupe & cabrio. I accomplished this by defining the lifestyle of my audience, then came up with a concept that was both Trendy and Vintage.
Keeping to my concept, I gathered research on trendy colours that worked with the Smart brand scheme, and combined textures from the types of fabrics seen in my target market's garments. From my research, I also added imagery from things or places commonly visited by my chosen audience. These elements were woven in nicely and fit perfectly to the overall design and smart car brand.