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Micasa Cafe
Logo & Stationary Design


To target this audience I combined a strong font with earth tones to create comforting coffee house atmosphere, and added visuals of a steaming coffee cup on a villa window sill, a familiar “back home” feeling.




Inspirations
The Short Story
“A Clean, Well-Lighted Place”
Ernest Hemingway
The Spanish Adage
“Mi Casa es Su Casa”
(my house is yours)








The logo design brings you to a familiar place, like 'the old country' where you can escape from every day life for a break at a reliable place where a fresh hot cup of coffee is always there, on the window sill, waiting for you!
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